by AdminMelissa | Jun 9, 2017 | General Business Tips
One day a few years back, an agent friend of mine popped her head in the door. I asked her how things were going, and she told me that she was “so busy.” With no deals currently in escrow and not a particularly significant pipeline, I wondered about her use of the...
by AdminMelissa | Jun 1, 2017 | Real Estate Agent Tips
Thanks so much to my friend, Bryan Robertson for allowing me to reprint this amazingly well-written article about how to turn a frog into a handsome prince (or rather, how to convert low quality leads). If you get any Internet leads or leads from other sources, there...
by AdminMelissa | May 25, 2017 | General Business Tips
In light of the many tragic situations that have befallen Realtors®, including most notably Beverly Carter, I’ve decided to dedicate this week’s post to a Realtor® safety update. As children, we are told to never talk to strangers, yet our job as real estate...
by AdminMelissa | May 18, 2017 | Real Estate Agent Tips
Free leads are for bottom feeders. What is a bottom feeder? Well, when it comes to creatures of the sea, a bottom feeder is an aquatic animal that feeds on or near the bottom of the body of water. However, people often use the term “bottom feeder” to refer to those...
by AdminMelissa | May 11, 2017 | Marketing
I’m so tired of email marketing campaigns (ironic, of course, because you may have received this via email). I am far beyond questioning their effectiveness. While my own open rates are generally very high, I am tired of receiving these automated, generic,...
by AdminMelissa | May 4, 2017 | Uncategorized
I read this agent comment the other day… I am in shock and my heart is broken. I was supposed to close on Friday with a client that I had been dealing with for 6 months now. We started by improving her credit, finally getting her approved, finding her a home that fit...
by AdminMelissa | Apr 27, 2017 | Real Estate Agent Tips
For those of you who follow me, you may know that I’ve been out of the country for a few weeks. As I’m still suffering from jet lag, I’ve opted to post this oldie but goody on open houses. With the busy real estate season about to start, it’s...
by AdminMelissa | Apr 20, 2017 | Real Estate Agent Tips
I’m sure you’ve heard the old adage, “It’s better to give than to receive.” Well, believe it or not, that turn of phrase may not apply to the use of yard signs for selling homes. When placing a sign in the yard, that sign has a dual purpose: it is meant to give...
by AdminMelissa | Apr 13, 2017 | Real Estate Agent Tips
An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But,...
by AdminMelissa | Apr 6, 2017 | General Business Tips
In the wacky world of real estate, from time-to-time you may meet a homebuyer or home seller who believes that he (or she) is an expert in the field of real estate despite the fact that he (or she) has little to no experience. You’ve probably already dealt with one or...
