Within the last few years, I was interviewed by the California Association of Realtors® for a book entitled Upward: 50 Leading Women in California Real Estate. The focus of that interview and subsequent teaching opportunities was on the business model at my brokerage, Broadpoint Properties. It’s a business model that actually kind of developed over time. As I’ve learned (and as we are seeing during the pandemic), it ... Continue Reading
A real estate agent’s to-do list, goal setting guide, journal, expense tracker, and pipeline manager all in one planner.
Pipeline Planner is crafted to help real estate professionals organize and align their tactical day-to-day tasks with larger business and personal goals.
Real estate agents have lofty goals that are usually achieved as a result of everyday steps. In fact, it is almost always those regular daily processes that lead to long-term success and more real estate closings. This tool is the canvas to note these big picture goals and make those every day plans, all in one place.
Been There, Done That: Ten Agent Success Principles from a Short Sale Insider is a humorous, short-sale inspired guidebook on how to be a great real estate agent. Leveraging the many hard-earned lessons from her experience of closing thousands of short sales, real estate broker Melissa Zavala reveals the ten success principles that put her—and could put you—on top.
“Listening to Melissa’s stories puts our career into perspective as we identify with her persistence to overcome obstacles using tactical tips and sensible style. Zavala spares no short sale problem as she relates first-hand both the challenges and the joys of serving her clients. Better than ‘Chicken Soup’, this heart-warming book will inspire you to learn success skills, while giving you the humorous perspective so needed to stay sane in the real estate business.” —Regina P. Brown, Real Estate Broker, Instructor, and Author of Buy Your First Home: A Step-by-Step Guide for First Time Home Buyers
New on the Blog
Welcome to my dining room, where I have set up a home office and have been working since March 17th. Depending upon where you live and whether or not you have a home office and whether or not you’ve got school-aged kids at home, your life has likely been turned upside down due to the Coronavirus.* As for me, I’ve managed to find my groove, but it did take a few weeks and several modifications to the daily ... Continue Reading
If there is one thing that sticks out for me amid the COVID-19 pandemic, it is the absolutely brilliant and amazing resourcefulness of real estate agents, real estate affiliates, and those who serve the real estate industry. If you just peruse your social media for a few minutes, you’ll probably see a few free offerings and great ideas yourself. I’m not trying to reinvent the wheel here, but I’ve put together a ... Continue Reading