While it’s true that depending upon where you are in the United States (or beyond), the impact of CoVID-19 on your work may be quite different. Here in California (as in much of the United States), most people are working from home as much as possible. Real estate professionals are considered as essential employees, but that doesn’t change the fact that the panorama and the way we ... Continue Reading
5 Tips for Communicating with Buyers, Sellers, and Prospects During Tough Times
Just like almost everyone else in the United States, I’m walking the tightrope between worrying about coronavirus and outrage over the recent murder of another Black person by the police and the continued violent response by police against protesters. The question is: What should we do? How should we express our own feelings about what is going on in the United States and, at the ... Continue Reading
How to Build a Recession-Proof Business Model
Within the last few years, I was interviewed by the California Association of Realtors® for a book entitled Upward: 50 Leading Women in California Real Estate. The focus of that interview and subsequent teaching opportunities was on the business model at my brokerage, Broadpoint Properties. It’s a business model that actually kind of developed over time. As I’ve learned (and as we are ... Continue Reading
10 Online Freebies for Real Estate Agents
If there is one thing that sticks out for me amid the COVID-19 pandemic, it is the absolutely brilliant and amazing resourcefulness of real estate agents, real estate affiliates, and those who serve the real estate industry. If you just peruse your social media for a few minutes, you’ll probably see a few free offerings and great ideas yourself. I’m not trying to reinvent the wheel ... Continue Reading
5 Ways to Sell Homes if You Are an Introvert
There is a big misconception out there, and it is that all salespeople are extroverts. But, let me clear up this misconception. Extroverts aren’t all social butterflies, and introverts aren’t necessarily shy. Believe it or not, the extraversion-introversion divide isn’t about being either of those extremes. This distinction is defined by where people derive their energy—people or ... Continue Reading
Life Lessons: How to Develop or Sustain Habits to Help You Prosper
I’ve just finished reading James Clear’s 2018 best-selling book entitled Atomic Habits, and I cannot say enough how much I enjoyed it. I consider myself to be a person with pretty decent habits; I go to the gym several days a week; I avoid alcohol; I eat healthily; I stick to a regular work schedule. Nevertheless, this book definitely helped me to consider how I can improve upon my ... Continue Reading
How to Crush Your First Year in Real Estate
The first year as a real estate professional is filled with all sorts of emotions—excitement over passing the licensing exam and beginning a new career path as well as uncertainty about the speed in which income and success may come. If I had a dollar for each time an a newbie agent asked me how to crush his or her first year in real estate, I’d be able to retire and buy my own island ... Continue Reading
5 Ways to Make the Most of 2020
In the past week, I’ve found myself retelling the same story three or four times. And, as we all prepare to restructure or amp up our real estate business models for 2020, I think that this story is a valuable one to share with you. I once crossed paths with a man who was self-employed and worked about 40 hours a week. Then, one day, I noticed that he wasn’t going to work each ... Continue Reading
6 Steps to a Massively Successful Pivot in 2020
Let’s have a heart-to-heart right now. You trust me, right? Because I want to tell you something that may hurt your feelings a little bit. Here I go: If you want to see more closings in 2020 than you did in 2019, then you need to change the way you do things. Albert Einstein is widely credited with saying, “Insanity is doing the same thing over and over again and expecting different ... Continue Reading
How to Avoid Hitting the Snooze Button on Your Business
I’ve drawn some deep and heavy conclusions of late, and I am going to share them with you now. I think there are 3 kinds of people: those who get up right when they hear the alarm in the morning, those who repeatedly sleep through the sound of the alarm clock, and those who are always hitting the snooze button to get just a few more minutes of that precious sleep. Which category do ... Continue Reading
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