Having recruited and hired hundreds of real estate agents over the years, I can honestly say that there are many, many reasons that people get into the field of real estate. For many (and probably even a stereotype), it is a career for stay-at-home parents after the kids start school. For others, they are attracted to the notion of seeing homes, being involved in the staging, the ... Continue Reading
8 Ways to Increase Your Motivation in 2021
Depending upon where you live in the United States and how you have been addressing the challenges of the pandemic, it’s entirely possible that your business has suffered and/or your motivation is reduced. While there are many folks who are busier than ever before, there are still many others that are facing their own personal and medical challenges—such as home schooling, preparing ... Continue Reading
Gratitude Is an Attitude – Supercharge Your Mindset
Nobody would disagree that 2020 has been one for the books. Not only has COVID-19 impacted our industry, but parts of the United States have been tormented by wildfires, terrible storms and flooding… and then there’s the election and all of the civil unrest. It is extremely difficult to concentrate on lead generation and generating steady income when you may be personally impacted by any ... Continue Reading
5 Ways to Survive Without Being an Ambulance Chaser
Since the coronavirus came to the forefront of the United States in early March, we have really had to more carefully consider our approach to the field of real estate. How we approach sales in tough times can make real estate professionals appear tone deaf and insensitive; and, that’s definitely not how to make yourself respected within the industry. I’ve seen a ton of memes that ... Continue Reading
Best Practices for Managing COVID-19 and Your Real Estate Business
Agents and real estate professionals from around the country have reached out to me to ask for the best practices for managing the impact of COVID-19 on your real estate business. Truthfully, there is no right answer. Personally, I’ve been able to apply my experience with the Great Recession where I built a very large and successful short sale and foreclosure negotiation business that ... Continue Reading
20 Real Estate Agent Survival Tips for 2020
You’re a real estate agent and you have made it to August of 2020. Good for you! That’s an accomplishment in itself. With all of the serious stuff going on, I’d like to take a light-hearted exploration into 20 real estate agent survival tips for 2020. 20 Real Estate Agent Survival Tips for 2020 Get Netflix. If you have already watched everything on Netflix, get Hulu. If you ... Continue Reading
3 Ways to Earn Your Commission from the Couch
While it’s true that depending upon where you are in the United States (or beyond), the impact of CoVID-19 on your work may be quite different. Here in California (as in much of the United States), most people are working from home as much as possible. Real estate professionals are considered as essential employees, but that doesn’t change the fact that the panorama and the way we ... Continue Reading
5 Tips for Communicating with Buyers, Sellers, and Prospects During Tough Times
Just like almost everyone else in the United States, I’m walking the tightrope between worrying about coronavirus and outrage over the recent murder of another Black person by the police and the continued violent response by police against protesters. The question is: What should we do? How should we express our own feelings about what is going on in the United States and, at the ... Continue Reading
How to Build a Recession-Proof Business Model
Within the last few years, I was interviewed by the California Association of Realtors® for a book entitled Upward: 50 Leading Women in California Real Estate. The focus of that interview and subsequent teaching opportunities was on the business model at my brokerage, Broadpoint Properties. It’s a business model that actually kind of developed over time. As I’ve learned (and as we are ... Continue Reading
10 Online Freebies for Real Estate Agents
If there is one thing that sticks out for me amid the COVID-19 pandemic, it is the absolutely brilliant and amazing resourcefulness of real estate agents, real estate affiliates, and those who serve the real estate industry. If you just peruse your social media for a few minutes, you’ll probably see a few free offerings and great ideas yourself. I’m not trying to reinvent the wheel ... Continue Reading
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