Melissa Zavala

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February 1, 2023 Leave a Comment

What to Do If I Don’t Have a Sphere of Influence?

What to Do If I Don’t Have a Sphere of Influence

The saying goes, “It’s not what you know in life, it’s who.”  Having a sphere of influence can help grow your business rapidly. People who you’ve known for years as friends or acquaintances can suddenly help you in your own business or they can recommend you to someone who can. But say you are trying to build your career and you don’t know anyone. What do you do then?  Have no ... Continue Reading

January 3, 2023 Leave a Comment

5 Tips for a Successful Open House

Tips for a Successful Open House

What defines a successful open house? Is it the number of potential buyers that show up or the number of offers you receive after? Open houses are the best way to inspire an interested buyer that this could be their dream home. You’ll want to be well-prepared for your open house to ensure you have multiple buyers putting in offers for the home. Make your open house stand out compared to ... Continue Reading

December 2, 2022 Leave a Comment

Best Places to Leave Your Business Card

Best Places to Leave Your Business Card

You take all this time to carefully craft a business card. Your business name, your headshot, all of the contact information is strategically placed to catch a client’s attention. What happens next? You see that the card ends up stashed at the bottom of someone’s purse, falling out of a car door when someone is in a rush, or thrown away as soon as a tour of a home is over. Get the most ... Continue Reading

November 10, 2022 Leave a Comment

Here’s How to Make the Best Use of Your Time

When it comes to all things real estate, there is a big difference between being busy and being productive. And, today, I am going to wax philosophical on this topic and provide some suggestions on how to focus on productivity and efficiency as opposed to just being busy. One of my biggest pet peeves is when someone comes to me and says, “I’m so busy.” First off, depending upon the ... Continue Reading

July 5, 2022 Leave a Comment

6 Things Clients Want in Their Real Estate Agent

6 Things Clients Want in Their Real Estate Agent

Multiple surveys have reported that there are six common items that clients and consumers are looking for in a real estate agent. Check out the list below to see whether you measure up. Honesty and integrity. To me, this is a “well, duh?” kind of thing. Who isn’t looking for honesty and integrity in the people that they work with? But I do think it is important to consider why ... Continue Reading

May 5, 2022 1 Comment

How to Set Yourself Apart from Other Real Estate Agents

Set Yourself Apart from Other Real Estate Agents

If you ask around, you will probably find that the average consumer knows more than one real estate agent. And, for the most part, I’d say that real estate professionals are not always seen in the most positive light. In fact, many are aligned with ambulance chasers and the stereotypical used car salesman. But, if you have sold more than one or two properties, then you know that there is ... Continue Reading

April 2, 2022 Leave a Comment

Take It from Us: Practical Advice for Newbie Real Estate Agents

Funny story: When my husband started out as a sales agent (many moons ago), I looked at his professional photos and commented that he looked too young and that maybe he should have dressed to look a little older. And now, he recently took a photo and I thought he looked too old. What could he do to look more youthful? I’ve always been one of those people who abhorred the agent that ... Continue Reading

March 8, 2022 Leave a Comment

5 Scary Things Real Estate Agents Fear Hearing

If you’ve been around the block more than once or if you’ve done a handful of real estate transactions, I’m sure you will agree that there are certain “hot button” situations that raise your hackles… just like when someone rings your doorbell and your dog gets a little bit agitated. Here are the top 5 scary things that make most real estate agents want to run the other way… or at least ... Continue Reading

February 3, 2022 Leave a Comment

7 Top Podcasts for Entrepreneurs

7 Top Podcasts for Entrepreneurs

Yes, you—a real estate agent—are an entrepreneur (in case you thought you were not). You operate your own business (often under a brokerage or franchise umbrella), and you take more financial risks than in other industries (being that you get compensated after closing and all that jazz). And, often in our industry, you do feel that you are going at it alone—or alongside your team. Of ... Continue Reading

January 6, 2022 Leave a Comment

How to Become an Unstoppable Real Estate Agent

I’d say that there are several factors involved if you plan to become an unstoppable real estate agent. But, the most basic one--the one that you need despite all others—is discipline, self-discipline. By discipline, I’m referring to showing up regularly and getting things done, despite the temptations surrounding you. You know… it is like a diet in the new year. In order to stick with ... Continue Reading

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I’m Melissa Zavala. But you already knew that, right?

This is my one-stop shop for all things real estate—articles, videos, and conversations on the big ideas impacting the field of real estate, transforming our businesses, changing our lives and the lives of our clients. You can read more about me here.
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451 S Escondido Blvd, Escondido, CA 92025
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