by AdminMelissa | Jul 17, 2014 | General Business Tips
Day in and day out, I am bombarded by service professionals trying to get in front of me and pitch their wares—title insurance, property insurance, mortgages and lending, escrow services, and home warranty services among other things. Even though the line of providers...
by AdminMelissa | Jul 10, 2014 | Technology
When Will People Watch My Videos? I attended this workshop a few weeks back, which was supposed to teach me how to make real estate videos like a “rock star”. While I conduct “rock star” trainings myself, truth be told that I wasn’t feeling like Hitchcock or Spielberg...
by AdminMelissa | Jul 3, 2014 | Technology
I’ve attended lots and lots of workshops and seminars on how to make the world’s best real estate video. And, if you have ever seen me take a picture or film a video, then you’ll immediately notice that I’ll never be a Spielberg or a Lucas. But, I’ve still managed to...
by AdminMelissa | Jun 26, 2014 | Real Estate Agent Tips
One of my favorite apps—CardMunch—is going to be “Gone with the Wind” on July 11. CardMunch—if you have never heard of it before—is a little app where you can photograph business cards and the contact information on the card will be uploaded (with all of the correct...
by AdminMelissa | Jun 19, 2014 | Real Estate Agent Tips
Right now, it seems that the world is complete distracted by the World Cup. I’m all about sports and fun, too. In fact, I’m even participating in our office’s World Cup competition and I am doing pretty well with my picks. The fact is, though, that there is always...
by AdminMelissa | Jun 12, 2014 | Technology
Real estate isn’t really a game. It’s a serious occupation where real estate professionals have the opportunity to impact the lives of hundreds (and even thousands) of homebuyers and home sellers. However, over the last several years, the rules to this “game” have...
by AdminMelissa | Jun 5, 2014 | Technology
Awesome iPad Apps for Agents. Hey, that may be a tongue twister. Are you using your iPad in real estate? If so, then perhaps you have already explored the amazing apps available for agents. Here are five apps that you definitely want to have on your iPad: Dropbox...
by AdminMelissa | May 29, 2014 | Marketing
I’ve been checking out Craigslist and getting a lot of sales-type emails lately. The common theme in both is “leads.” Everyone seems to be hot for leads—as if leads will solve the world’s problems. More leads = more closings, right? Maybe yes, but possibly not. You...
by AdminMelissa | May 22, 2014 | Marketing
Just last week, San Diego County was plagued by wildfires. It’s a tough time to sell real estate. After all, who would want to go shopping for a new home when it’s raining ashes? While I’ve never sold real estate in other parts of the United States, I would imagine...
by AdminMelissa | May 15, 2014 | Marketing
Everytime that I make a little switch to what I am doing, I have to go back in and change my bio a bit. I need to make some edits this week because now I’ve started writing a column for Trulia, and I wanted to add that to the bio. As far as writing agent profiles and...
