by AdminMelissa | Sep 25, 2014 | General Business Tips
If you are like most real estate professionals, you are probably far too busy to keep your database neat and clean. For top producers, that activity by itself (database maintenance and management) can be a full-time job. Lately, I’ve been chasing my tail trying to...
by AdminMelissa | Sep 18, 2014 | Real Estate Agent Tips
So, we are heading into the end of the third quarter of 2014. I’m curious… on a scale of 1 to 10, what score would you give your database management? (10 meaning that you rock the house, and 1 meaning you don’t have one.) As lots of you already know, I’ve a systems...
by AdminMelissa | Sep 12, 2014 | General Business Tips
Thanks to Michael McClure of T3Experts for turning me on to this super-interesting New York Times article about the direction of online reviews. You’ve definitely got to read the article, but here it is in a nutshell: the author, Delia Ephron, tells of her personal...
by AdminMelissa | Sep 4, 2014 | Real Estate Agent Tips
I read this agent comment the other day… I am in shock and my heart is broken. I was supposed to close on Friday with a client that I had been dealing with for 6 months now. We started by improving her credit, finally getting her approved, finding her a home that fit...
by AdminMelissa | Aug 28, 2014 | Marketing
For some people, your Facebook cover photo may focus on family. For others, it may focus on hobbies. For a third group, your Facebook cover photo may focus on business—telling the world what you do through imagery. They do say that a picture is worth a thousand words....
by AdminMelissa | Aug 21, 2014 | General Business Tips
A long time ago, when our kids were in kindergarten, a friend of mine made an interesting comment about how her kid approached classroom projects. She said, “When all the other kids are cutting paper, my son cuts the air.” It was a funny little comment about how...
by AdminMelissa | Aug 14, 2014 | Editorials
In my email inbox last week… Subject: Shame on you For a time now, I have really come to respect you, Missy. But it all came tumbling down when I saw you sell your soul to Zillow. They are incompetent and you know it. Their brand of valuation has been a little better...
by AdminMelissa | Aug 7, 2014 | Editorials
A Zillow Trulia Merger – WOW No offense, but unless you’ve been living in a cave or been on vacation in a remote part of the Amazons, you’ve likely already heard that Zillow entered into a monster deal where they acquired Trulia for a whopping 3.5 Billion (yes,...
by AdminMelissa | Jul 31, 2014 | Real Estate Agent Tips
Not Top Producer (the software), but top producers… like super Realtors® with super-human closing abilities. I had the privilege of attending a meeting last week in Carlsbad California, hosted by the National Association of Hispanic Real Estate Professionals. They...
by AdminMelissa | Jul 24, 2014 | General Business Tips
I had the privilege of attending the Prospect Mortgage Semi-Annual Meeting just last week. They invited me to join them in order to talk about how mortgage professionals can provide value to their Realtor® partners. Specifically, we discussed how to identify good...
