by AdminMelissa | Jul 21, 2016 | Marketing
Think nobody uses email anymore? Think that everyone prefers text messages? You may want to think again. Real Estate Email Newsletters Can Be Very Effective The truth is that email is still a very effective strategy for prospecting and lead generation in the real...
by AdminMelissa | Jan 28, 2016 | Marketing
Today’s real estate professionals are faced with a variety of challenges. It can be challenging to balance your time between the tasks that are pressing and those that are important for the long-term sustainability of your business. But, the more you work “in” your...
by AdminMelissa | Oct 15, 2015 | Marketing
I’m not sure if you’ve noticed it, but there are definitely certain times of day or night when you get better interaction on social media. And, the times that you get better interaction on Facebook may not be the same times that you get lots of likes on Instagram or...
by AdminMelissa | Aug 20, 2015 | Marketing
According to The Power of Visual Storytelling (Walter and Gioglio), the human brain processes visuals 60,000 times faster than text. Keeping that in mind and knowing that more and more millennials are purchasing homes, wouldn’t it make sense to focus your advertising...
by AdminMelissa | Aug 6, 2015 | Marketing
I don’t think anyone would disagree when I say that you, the real estate professional, have a lot to manage. Not only do you have to be working “in” the business, but each and every day you have to work “on” new business as well. Given the fact that the industry...
by AdminMelissa | Jul 30, 2015 | Marketing
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes? Challenges Faced by Real Estate Professionals One of the biggest...