If you are reading this right now, then I’m sorry to say that we probably didn’t see each other at the California Association of Realtors® Expo and Convention in Long Beach from September 27-29, 2016, where on both the 28th and again on the 29th, I was/am a speaker. The topic that I was asked to speak on is “How to Turn Leads into Closings.” I’ve met a lot of agents in my day, and ... Continue Reading
10+ Places to Find Great Content for Your Social Media Posts
Do you ever have trouble coming up with ideas for your social media posts? Do you throw those posts up at the last minute or are they something that you plan weeks months in advance? Whatever your social media style (or strategy), truth be told: social media pros are dishing out lots and lots of content. Looking for ways to post more content? Looking for new or fresh ideas for your ... Continue Reading
How to Write an Email Newsletter that Knocks it Out of the Park
Think nobody uses email anymore? Think that everyone prefers text messages? You may want to think again. Real Estate Email Newsletters Can Be Very Effective The truth is that email is still a very effective strategy for prospecting and lead generation in the real estate industry. In fact, 95% of people who opt-in say that the email they receive is useful. In fact, 70% of consumers say ... Continue Reading
4 Trends that Will Change the Way You Do Business this Spring
Today’s real estate professionals are faced with a variety of challenges. It can be challenging to balance your time between the tasks that are pressing and those that are important for the long-term sustainability of your business. But, the more you work “in” your business right now, the less time you have to work “on” your long-term vision—especially in an industry that is constantly ... Continue Reading
Insider Secrets Revealed: The Best Times to Post on Social Media
I’m not sure if you’ve noticed it, but there are definitely certain times of day or night when you get better interaction on social media. And, the times that you get better interaction on Facebook may not be the same times that you get lots of likes on Instagram or retweets on Twitter. Since the goal of real estate agents on social media sites is to get some interaction and ... Continue Reading
5 Video Ideas for Your Next Marketing Campaign
According to The Power of Visual Storytelling (Walter and Gioglio), the human brain processes visuals 60,000 times faster than text. Keeping that in mind and knowing that more and more millennials are purchasing homes, wouldn’t it make sense to focus your advertising on videos and photography? A lot of us (myself included) often worry that the real estate video has to be super duper ... Continue Reading
Why Your Real Estate Marketing May Be All Wrong
I don’t think anyone would disagree when I say that you, the real estate professional, have a lot to manage. Not only do you have to be working “in” the business, but each and every day you have to work “on” new business as well. Given the fact that the industry changes at lightning speed, it’s always important to evaluate your marketing to see if it accurately reflects the wants and ... Continue Reading
How to Create a Real Estate Flyer that Gets Lots of Attention
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes? Challenges Faced by Real Estate Professionals One of the biggest challenges for me and for many of the Realtors® that I work with is the challenge to turning off the noise. When I say ... Continue Reading
Your Magazine Ad Doesn’t Impress Me
In 2014, the folks at National Association of Realtors® put out their annual profile of homebuyers and home sellers. It’s always an interesting piece to check out. However, when I looked at it this year, I gravitated towards one specific group of statistics—specifically the chart of where buyers found the homes that they purchased. A listing agent’s role seems to have to disparate ... Continue Reading
3 Time Saving Lead Generation Tips that Work Like a Charm
Have you ever heard the phrase, “If you want something done, ask a busy person”? (Surprisingly, it has been attributed to both Lucille Ball and Benjamin Franklin.) Well, it seems pretty darn true to me. When I don’t have too much to do, I get lazy and I take my time. On the other hand, when I have a lot of things piled high on my plate, my efficiency increases tenfold. I’ve found a ... Continue Reading