by AdminMelissa | Jan 15, 2015 | Marketing
I’m so tired of drip campaigns (ironic, of course, because you may have received this via drip). I am far beyond questioning their effectiveness. While my own open rates are generally very high, I am tired of receiving these automated, generic, newsletter-type...
by AdminMelissa | Dec 18, 2014 | Marketing
In Self-Reliance, Ralph Waldo Emerson says, “ A foolish consistency is the hobgoblin of little minds.” I always return to that phrase when it comes to regular and consistent prospecting, marketing, and lead generation activities. What Emerson means (I believe) in this...
by AdminMelissa | Nov 13, 2014 | Marketing
Did you know that every time you fail to follow up, it could be costing you $50,000 – or more? If you think you’re “too busy” to consistently follow up with past, present, and future clients, it might be time to stop and think about the price...
by AdminMelissa | Aug 28, 2014 | Marketing
For some people, your Facebook cover photo may focus on family. For others, it may focus on hobbies. For a third group, your Facebook cover photo may focus on business—telling the world what you do through imagery. They do say that a picture is worth a thousand words....
by AdminMelissa | May 29, 2014 | Marketing
I’ve been checking out Craigslist and getting a lot of sales-type emails lately. The common theme in both is “leads.” Everyone seems to be hot for leads—as if leads will solve the world’s problems. More leads = more closings, right? Maybe yes, but possibly not. You...
by AdminMelissa | May 22, 2014 | Marketing
Just last week, San Diego County was plagued by wildfires. It’s a tough time to sell real estate. After all, who would want to go shopping for a new home when it’s raining ashes? While I’ve never sold real estate in other parts of the United States, I would imagine...
