“No school like the old school.”
With all of the new technology in our world today, you would think that old-school marketing would be a thing of the past. Not quite…
There are still some old techniques that work better than new ones. Why you may ask? Even though ads can pop up on your screen throughout the day, whether it’s via text, email or you are simply browsing on the web, it’s still not the same as receiving a letter in the mail or looking up and seeing something on a billboard.
Check out these old school marketing techniques:
Letters/Packages. Remember when you were a kid and you got excited about receiving a letter or a package in the mail? Now, as an adult you may not like mail as much because bills come in the mail but you still get excited when coupons from your favorite store come in. Send personalized letters or packages with small gifts for your clients to make your customers want to stay loyal to your business.
Business Swag. Sway may be a recent term but people always enjoy free stuff. Giving out pens, bags, t-shirts with your business logo on them is a great way to spread the word about your business. People may like the logo or wonder what it is and ask the person who has the item what they are wearing or where they got their pen, which could lead to more business without you even trying.
Cold Calling. Probably one of the oldest tricks in the book is cold calling. Reaching out to people who have not expressed interest in your business may seem like a waste of time but even if they are not interested right now, there may come a time when your services are exactly what they need.
Business Cards. Always keep your business cards with you. You never know when someone will ask you for your card. Also, stopping at open houses, sending them with letters or simply handing them to someone can sometimes reach your target audience far better than an email can.
Testimonials. Last, but certainly not least are testimonials. People thrive on the reviews of others. For example, when you are shopping for a blanket online, the first thing you do is find the blanket you like. The second thing you do is scroll through the reviews to see how others liked their purchase. Based on their reviews, you decide if you want to purchase that blanket or keep looking for a different one. Having people share testimonials of how well your business took care of them can help increase the amount of clients you have because more people are out there supporting your business.
Give some of these old-school marketing tricks a try and see just how fast your business clientele increases. You don’t have to try them all at once but try one or two and see how they do. A mix of old and new marketing techniques ensures you reach all audiences in different ways.