Melissa Zavala

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March 6, 2023 1 Comment

Spring Cleaning Your Social Media Presence

Woman holding a phone

March is the perfect time to give your social media presence a fresh new look. We’re three months into the new year and people are looking to social media to see what are the up and coming things they should be doing this year. Follow these 4 tips to help spring clean your social media presence in order to get more followers engaged and excited for what’s coming next: 

4 Tips for Social Media Spring Cleaning 

  1. Post differently on each social media platform. It may seem like a hassle to make different posts about the same thing but if you have followers on two social media platforms, then they see the same post two or three times. The second time they see the same post they are more likely to just scroll past it because they’ve already seen it before. Capture their attention with a different photo. It may have the same information but it’s about reeling in your followers and getting them curious. 
  2. Use creative captions. Pictures can stay a thousand words but having a fun caption can help make your content more appealing to your followers. Going back through your older content can give you some ideas on what grabbed your followers attention and what fell flat. Keep your captions short because you can only hold your followers’ attention for so long. 
  3. Update your profile/information. A new profile picture and cover photos can show your followers that you are active on social media so they know they can reach out to you. Make sure your contact information is up to date because you never know who could be scrolling through your profile and would want to reach out to you to know more information about your business. You could discourage potential clients from wanting to reach out to you if your current information is incorrect. 
  4. Check your followers. Go through who your followers are. Make sure you aren’t following spammers or inactive accounts. Having a large number of followers is important but not as important as having quality followers who value the content you are posting. 

Try these tips this month and see how busy your inbox will be in April. Make sure to keep up with our monthly blog posts in order to learn more about having a successful business and staying ahead of the trends.

Spring Cleaning Your Social Media Presence

February 1, 2023 Leave a Comment

What to Do If I Don’t Have a Sphere of Influence?

What to Do If I Don’t Have a Sphere of Influence

The saying goes, “It’s not what you know in life, it’s who.”  Having a sphere of influence can help grow your business rapidly. People who you’ve known for years as friends or acquaintances can suddenly help you in your own business or they can recommend you to someone who can. But say you are trying to build your career and you don’t know anyone. What do you do then?  Have no fear. Just because you don’t have ... Continue Reading

January 3, 2023 Leave a Comment

5 Tips for a Successful Open House

Tips for a Successful Open House

What defines a successful open house? Is it the number of potential buyers that show up or the number of offers you receive after? Open houses are the best way to inspire an interested buyer that this could be their dream home. You’ll want to be well-prepared for your open house to ensure you have multiple buyers putting in offers for the home. Make your open house stand out compared to others by using these ... Continue Reading

December 2, 2022 Leave a Comment

Best Places to Leave Your Business Card

Best Places to Leave Your Business Card

You take all this time to carefully craft a business card. Your business name, your headshot, all of the contact information is strategically placed to catch a client’s attention. What happens next? You see that the card ends up stashed at the bottom of someone’s purse, falling out of a car door when someone is in a rush, or thrown away as soon as a tour of a home is over. Get the most out of your business card by ... Continue Reading

November 10, 2022 Leave a Comment

Here’s How to Make the Best Use of Your Time

When it comes to all things real estate, there is a big difference between being busy and being productive. And, today, I am going to wax philosophical on this topic and provide some suggestions on how to focus on productivity and efficiency as opposed to just being busy. One of my biggest pet peeves is when someone comes to me and says, “I’m so busy.” First off, depending upon the situation, I think that telling ... Continue Reading

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I’m Melissa Zavala. But you already knew that, right?

This is my one-stop shop for all things real estate—articles, videos, and conversations on the big ideas impacting the field of real estate, transforming our businesses, changing our lives and the lives of our clients. You can read more about me here.
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