Melissa Zavala

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April 3, 2023 Leave a Comment

Old School Marketing that Still Works

Woman handing out business cards

“No school like the old school.”

With all of the new technology in our world today, you would think that old-school marketing would be a thing of the past. Not quite…

There are still some old techniques that work better than new ones. Why you may ask? Even though ads can pop up on your screen throughout the day, whether it’s via text, email or you are simply browsing on the web, it’s still not the same as receiving a letter in the mail or looking up and seeing something on a billboard. 

Check out these old school marketing techniques: 

Letters/Packages. Remember when you were a kid and you got excited about receiving a letter or a package in the mail? Now, as an adult you may not like mail as much because bills come in the mail but you still get excited when coupons from your favorite store come in. Send personalized letters or packages with small gifts for your clients to make your customers want to stay loyal to your business. 

Business Swag. Sway may be a recent term but people always enjoy free stuff. Giving out pens, bags, t-shirts with your business logo on them is a great way to spread the word about your business. People may like the logo or wonder what it is and ask the person who has the item what they are wearing or where they got their pen, which could lead to more business without you even trying. 

Cold Calling. Probably one of the oldest tricks in the book is cold calling. Reaching out to people who have not expressed interest in your business may seem like a waste of time but even if they are not interested right now, there may come a time when your services are exactly what they need. 

Business Cards. Always keep your business cards with you. You never know when someone will ask you for your card. Also, stopping at open houses, sending them with letters or simply handing them to someone can sometimes reach your target audience far better than an email can. 

Testimonials. Last, but certainly not least are testimonials. People thrive on the reviews of others. For example, when you are shopping for a blanket online, the first thing you do is find the blanket you like. The second thing you do is scroll through the reviews to see how others liked their purchase. Based on their reviews, you decide if you want to purchase that blanket or keep looking for a different one. Having people share testimonials of how well your business took care of them can help increase the amount of clients you have because more people are out there supporting your business.  

Give some of these old-school marketing tricks a try and see just how fast your business clientele increases. You don’t have to try them all at once but try one or two and see how they do. A mix of old and new marketing techniques ensures you reach all audiences in different ways.

 

March 6, 2023 1 Comment

Spring Cleaning Your Social Media Presence

March is the perfect time to give your social media presence a fresh new look. We’re three months into the new year and people are looking to social media to see what are the up and coming things they should be doing this year. Follow these 4 tips to help spring clean your social media presence in order to get more followers engaged and excited for what’s coming next:  4 Tips for Social Media Spring Cleaning  ... Continue Reading

February 1, 2023 Leave a Comment

What to Do If I Don’t Have a Sphere of Influence?

What to Do If I Don’t Have a Sphere of Influence

The saying goes, “It’s not what you know in life, it’s who.”  Having a sphere of influence can help grow your business rapidly. People who you’ve known for years as friends or acquaintances can suddenly help you in your own business or they can recommend you to someone who can. But say you are trying to build your career and you don’t know anyone. What do you do then?  Have no fear. Just because you don’t have ... Continue Reading

January 3, 2023 Leave a Comment

5 Tips for a Successful Open House

Tips for a Successful Open House

What defines a successful open house? Is it the number of potential buyers that show up or the number of offers you receive after? Open houses are the best way to inspire an interested buyer that this could be their dream home. You’ll want to be well-prepared for your open house to ensure you have multiple buyers putting in offers for the home. Make your open house stand out compared to others by using these ... Continue Reading

December 2, 2022 Leave a Comment

Best Places to Leave Your Business Card

Best Places to Leave Your Business Card

You take all this time to carefully craft a business card. Your business name, your headshot, all of the contact information is strategically placed to catch a client’s attention. What happens next? You see that the card ends up stashed at the bottom of someone’s purse, falling out of a car door when someone is in a rush, or thrown away as soon as a tour of a home is over. Get the most out of your business card by ... Continue Reading

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I’m Melissa Zavala. But you already knew that, right?

This is my one-stop shop for all things real estate—articles, videos, and conversations on the big ideas impacting the field of real estate, transforming our businesses, changing our lives and the lives of our clients. You can read more about me here.
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