Have you ever had a client ask you about a program or a process that you haven’t heard about? Or, have you ever had a client ask you about an area within the field of housing and you didn’t know the answer? It’s truly a horrible feeling when a prospect, a client, or a lead understands more about some real-estate related topic than you do. It might make you feel uncomfortable. Nevertheless, there are a few simple ways to keep up-to-date on the most recent real estate related subjects and be a real estate expert in your area.
Four Ways to Be a Real Estate Expert
No matter your niche, there are specific things that you can do to maintain awareness of the latest trends. Follow these four quick and easy tips and you will always be on top of your game.
- Google Alerts. Google Alerts is a great way to stay up-to-date with recent events. Set Google Alerts for topics that interest you (short sales, Fannie Mae, or your local real estate market) and you will receive an email alert when any new information about your chosen topic has recently appeared on the Internet.
- RSS Feeds. It would take hours and hours to read all of the online publications to learn about the topics related to your area of service. However, if you sign up for RSS feeds, you can scan a collection of all of your feeds in an RSS feed reader. Skim titles and read important articles without having to spend hours tooling the Internet for the topics that may be of interest you.
- Audio Books. There are certain times of day when, rather than listening to the radio, you can listen to Audio Books about topics that may help you develop professionally. Apps such as Audible are offered for your smartphone and you can listen and learn when you are exercising or driving around town.
- News Radio. Instead of listening to music, why not spend 15 minutes a day listening to news radio—in your car, while you are working out, or between clients? Much of the latest information can be from listening to the news. Try this, and your clients and associates will be impressed with the timely information you can share.