Melissa Zavala

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August 7, 2014 1 Comment

Will the Zillow Trulia Merger Affect You?

zillow

A Zillow Trulia Merger - WOW No offense, but unless you’ve been living in a cave or been on vacation in a remote part of the Amazons, you’ve likely already heard that Zillow entered into a monster deal where they acquired Trulia for a whopping 3.5 Billion (yes, that’s a ‘b’). Already the largest Internet site in the real estate listing game, Zillow has now merged with its largest competitor. Together, according to ... Continue Reading

July 31, 2014 2 Comments

What You Can Learn From Top Producers

top producing agents

Not Top Producer (the software), but top producers… like super Realtors® with super-human closing abilities. I had the privilege of attending a meeting last week in Carlsbad California, hosted by the National Association of Hispanic Real Estate Professionals. They were honoring four local agents who were named in the Top 250 Hispanic Real Estate Professionals in 2014. Those four top producers knocked it out of the ... Continue Reading

July 24, 2014 Leave a Comment

Would You Take a Meeting?

strategic partnerships

I had the privilege of attending the Prospect Mortgage Semi-Annual Meeting just last week. They invited me to join them in order to talk about how mortgage professionals can provide value to their Realtor® partners. Specifically, we discussed how to identify good partners and build winning relationships. On the drive home from the meeting, I began to consider the deluge of requests for appointments that I receive ... Continue Reading

July 17, 2014 1 Comment

You Can Also Look Like a Fool

Day in and day out, I am bombarded by service professionals trying to get in front of me and pitch their wares—title insurance, property insurance, mortgages and lending, escrow services, and home warranty services among other things. Even though the line of providers seems never-ending, I do try to accommodate many of them. I’m looking for synergy. I’m always searching for people to help me continue to build my ... Continue Reading

July 10, 2014 2 Comments

How do I get more people to watch my videos?

make a real estate video

When Will People Watch My Videos? I attended this workshop a few weeks back, which was supposed to teach me how to make real estate videos like a “rock star”. While I conduct “rock star” trainings myself, truth be told that I wasn’t feeling like Hitchcock or Spielberg when I left the video workshop. In fact, just last week, I provided 5 easy ways to get a grip on video. There are a few rock star real estate ... Continue Reading

July 3, 2014 5 Comments

What Everyone Needs to Know About Agent Video

make a video

I’ve attended lots and lots of workshops and seminars on how to make the world’s best real estate video. And, if you have ever seen me take a picture or film a video, then you’ll immediately notice that I’ll never be a Spielberg or a Lucas. But, I’ve still managed to find a few good ways to improve upon my video content and increase my video’s online visibility. It’s not rocket science, which is why I can easily ... Continue Reading

June 26, 2014 Leave a Comment

How to Increase Your Productivity With Evernote

evernote

One of my favorite apps—CardMunch—is going to be “Gone with the Wind” on July 11. CardMunch—if you have never heard of it before—is a little app where you can photograph business cards and the contact information on the card will be uploaded (with all of the correct data) into your smartphone. It’s a pretty swift process as little gremlins in your phone input the information. The CardMunch folks are sending all ... Continue Reading

June 19, 2014 Leave a Comment

How to Score a Goal With Your Real Estate Closings

 Right now, it seems that the world is complete distracted by the World Cup. I’m all about sports and fun, too. In fact, I’m even participating in our office’s World Cup competition and I am doing pretty well with my picks. The fact is, though, that there is always going to be something like the World Cup to distract you from meeting your goals, closing deals, and making money. If you are looking for some ... Continue Reading

June 12, 2014 Leave a Comment

Easy Peasy – How to Get on Page One of Google

easy agent marketing

Real estate isn’t really a game. It’s a serious occupation where real estate professionals have the opportunity to impact the lives of hundreds (and even thousands) of homebuyers and home sellers. However, over the last several years, the rules to this “game” have changed. Instead of identifying properties available for sale through an MLS book and communicating with your client in the evenings and on weekends, ... Continue Reading

June 5, 2014 2 Comments

5 Awesome iPad Apps for Agents

apps for real estate

Awesome iPad Apps for Agents. Hey, that may be a tongue twister. Are you using your iPad in real estate? If so, then perhaps you have already explored the amazing apps available for agents. Here are five apps that you definitely want to have on your iPad: Dropbox Simply put, Dropbox is like a file cabinet in the cloud. Install Dropbox on your phone, your tablet, and your computer. Then, all you need to do ... Continue Reading

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I’m Melissa Zavala. But you already knew that, right?

This is my one-stop shop for all things real estate—articles, videos, and conversations on the big ideas impacting the field of real estate, transforming our businesses, changing our lives and the lives of our clients. You can read more about me here.
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