Each year, at the beginning of the year, I make my resolutions. They are not always about eating better or exercising more (although this year, they are), but they often include personal and business goals. For several years running, I have vowed to be more empathetic and tolerant of others. But, when I saw this cartoon written by The Oatmeal, he seemed to address many of my own pet peeves and things that I am ... Continue Reading
Fool Proof Method for Getting an Offer Accepted
Your clients are dying to purchase that lovely home you showed them a few hours ago. It’s beautiful, and it is exactly what they want and need for their family. The problem is that it was a zoo at the open house and you know that there are going to be multiple offers. So, what do you need to do to get their offer accepted? Each property is different and there may be strategies for getting offers accepted that work ... Continue Reading
Wishing You a Merry Christmas
I've set out this morning to create a heartfelt message in which I express thanks for all of the real estate professionals in my life and to wish all of my friends and readers a very Merry Christmas. I also wanted to post some gorgeous card or inspirational message in order to send my good vibes out through the Internet. Yet, somehow I was uninspired. While I am very thankful to everyone and very much enjoy the ... Continue Reading
Geographic Farm – Will You Market One in 2015?
In Self-Reliance, Ralph Waldo Emerson says, “ A foolish consistency is the hobgoblin of little minds.” I always return to that phrase when it comes to regular and consistent prospecting, marketing, and lead generation activities. What Emerson means (I believe) in this phrase is that people should not blindly follow a leader; he encourages non-conformity and individualism. However, when it comes to prospecting and ... Continue Reading
The Five P’s of Real Estate Success
Over the last month, I’ve had the opportunity to hobnob with some really successful real estate professionals. Not only have I gotten to listen to these people speak, but I’ve also gotten to ask a few of them what tools, technology, and systems they accredit to their real estate success. One of the most interesting answers that I got to the question about why you are so successful came from my own husband (Javier) ... Continue Reading
4 Ways to Break Through the Brick Wall in 2015
It’s that time of year again. Not only are we all using a different hole in our belts, but also we are beginning to think about our business plans as agents in 2015 and beyond. To that end, there seem to be an infinite number of ways that real estate agents can increase their business. If you are looking for some new and exciting ways to break through that brick wall of blah production in 2015, I’ve got a few ... Continue Reading
.Realtor Domains Are for the Birds
I think that the .Realtor domains are for the birds, and I’m not talking turkey. If you haven’t heard the news yet, the National Association of Realtors® is offering free .Realtor domains to the first 500,000 people who sign up, and I’m curious to see if there will actually be 500,000 takers. Check this out: After the first year, the cost per year to renew the domain is $39.95. With .com domains selling for ... Continue Reading
Why the Agent Open House Is Not a Magic Potion
Two of my favorite things about Facebook are the Agent Mastermind group and the Raise the Bar in Real Estate group. I just love how everyone learns from everyone in these two groups. Every agent who I know has a special gift—something that really allows him or her to stand out from the crowd. Some are excellent at objection handling, and others are great with the technology. For Kam Ng, a loan officer at Prospect ... Continue Reading
Is Failure to Follow Up Costing You Big Bucks?
Did you know that every time you fail to follow up, it could be costing you $50,000 – or more? If you think you're "too busy" to consistently follow up with past, present, and future clients, it might be time to stop and think about the price you're paying in terms of future income. Just to have an easy number to work with, let's say your average commission is $10,000. So when you fail to follow up with a buyer ... Continue Reading
3 Easy Steps to Converting a Low-Quality Lead
Thanks so much to my friend, Bryan Robertson, CEO of Catarra Real Estate in Northern California for allowing me to reprint this amazingly well-written article about how to turn a frog into a handsome price (or rather, how to convert low quality leads). 3 Easy Steps to Converting a Low-Quality Lead I had a colleague point out that sometimes the leads we get are "D" quality. They're the ones that enter "Joe Schmoe" ... Continue Reading
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