This is my final post in a series about the modifications that many of us may need to make so that we can really gain control of our business in 2011. The series is really about reinventing yourself—making changes to the way you do business now in order to see some real lasting change in the coming year and beyond. I make jokes and call it a nip and tuck. Some of us may just need a little minor cosmetic work, and others may need a more thorough overhaul. Here are a few final tips for completing your real estate makeover:
Tell Your Story Differently One of the most important pieces of reinventing yourself is to talk differently. The way you view yourself must change before you can change the perception of others. How do you want others to see you? How do you want to view yourself from this point forward?
I always make jokes about Pigpen. Do you remember Pigpen from the Peanuts series. As he walked, I always got the impression that his dust and dirt would settle on those around him. If you act like Pigpen, the gloom and doom of the current real estate market may settle on prospective clients. And, that is something that you do not want to happen.
Create a New Personal Brand As you start talking and acting differently, you will realize that you are defining yourself differently. Part of the process of reinventing yourself is to use this change to create a new personal brand. Are you moving from being mediocre to awesome and tech savvy? Make changes and then create a tagline that embodies those changes.
One of the old school real estate trainers used to suggest that if you cannot think of a tagline, use three powerful words to convey your message. Honesty, Trust, Character, Success, and Results are just a few words that you can put together to convey a message about your personal brand.
Work Hard, Build Trust, Create Lasting Change I recently participated in a 31-day blogging challenge where we were to record all of the things that we do daily to generate business for the coming year. Many of the readers of my posts commented that I worked so hard that it was making them tired.
But, I have to be truthful and tell you that once I reinvented myself, I have seen lasting change and built a great amount of credibility through blogging, radio and newspaper interviews, workshops and seminars among other things.
As you start to put pieces into place, you will build credibility with others. Be consistent and patient in the way you approach things. Accomplish one goal at a time and start to build up to an image that you are happy with. You can reinvent yourself if you commit to a specific personal vision and create a consistent strategy that you can use to achieve it. Don’t rely on the anti-aging creams that you can buy over the counter. Reinventing your career takes more than just a quick fix. It takes hard work and a lot of persistence.
Read my previous posts about the real estate nip and tuck:
Jumpstart your Real Estate Career in 2011 – Post 1
Photo: flickr creative commons by HansJE
