If Short Sales Are Not Part of Your Business Plan, Have You Asked Yourself Why Not?

by Melissa Zavala on August 14, 2010

I went to a class a few weeks ago where I was shown the video below. It has absolutely nothing to do with real estate. In fact, it’s about heart health. The message, however, is applicable in other industries as well.

Have a look:

Two individuals get on an escalator and then it breaks and they are stuck. They wait and they wait. Why don’t they walk up the stairs—keep moving forward toward their destination?

In the real estate industry, things are always changing and moving. Interest rates change, markets change from buyer’s to seller’s markets, and loan guidelines change. Technology and the way we do business also changes. In 2007, short sales and foreclosures became a big part of our real estate industry. Did you avoid those transactions? Do you still avoid those transactions?

Perhaps this video is a metaphor for the individual who is stagnant in their approach to business—the individual who has not taken steps forward and embraced the short sale market as an opportunity to become a master listing agent and fuel your real estate career for years to come.

Is this video about you? Do you avoid short sales as if they were the plague? If it is about you, then we can help you to start walking up that escalator. If it is not about you and you are already bounding up the escalator steps two-by-two, Short Sale Expeditor® can help you to increase your productivity and generate leads so that you can see closing after closing. It’s that simple.

Two Helpful Articles:

Market to Your Sphere of Influence

Sphere Marketing

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